Meet Us

Sabrina Bouraoui

When I get asked “Who are you?”, my answer is “I am a carte­sian and ratio­nal being who’s been struck by irra­tional­i­ty.” When I get asked “What do you do?”, my answer is “I reboot human and orga­ni­za­tion­al oper­at­ing sys­tems to cre­ate the right con­di­tions for fos­ter­ing com­pa­ny growth cul­tures.”
As you can imag­ine, this trig­gers some reac­tions. From my life expe­ri­ence and pro­fes­sion­al jour­ney at Holacra­cy­One, the US man­age­ment con­sul­tan­cy spear­head­ing the devel­op­ment of Holacra­cy, I have cul­ti­vat­ed a pas­sion for how the chal­lenge of trans­for­ma­tion is addressed (often too lim­it­ed when not mis­tak­en). This is how Shades of Gray is born, a for-pur­pose and human trans­for­ma­tion-focused con­sult­ing agency I found­ed in 2016 in San Fran­cis­co, and now based in Paris. I approach both trans­for­ma­tive psy­cho­log­i­cal change and com­plex think­ing through the fol­low­ing atti­tude “being an eter­nal stu­dent” and the fol­low­ing mind­set “inno­va­tion is about chang­ing the world ; cre­ativ­i­ty is about chang­ing how we look at the world” (quot­ed from Luc de Bra­bandère).
My approach is ground­ed in sol­id adult devel­op­ment research devel­oped at Har­vard, as well as cog­ni­tive & behav­ioral sci­ences and cog­ni­tive lin­guis­tics – a potent com­bo.

Our Partners

Shades of Gray, a con­sul­tan­cy with a Euro­pean and North Amer­i­can out­look, is active in a few world­wide net­works. An eclec­tic mix of change agents work with Shades of Gray from coach­es, facil­i­ta­tors, psy­chol­o­gists, aca­d­e­mics, and con­sul­tants. Among them, we’re hap­py to col­lab­o­rate with The Devel­op­men­tal Edge based in the Unit­ed States and Imfu­sio based in France. Our back­grounds are var­ied and our ambi­tion is unit­ed: reveal­ing com­pa­nies’ spir­it-set.

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